The Future of Pay TV: How to Remain Relevant as a Pay TV Operator
Wednesday, September 21, 2022: 4:20 PM - 5:00 PM EDT
Speaker(s)
Description
In today’s (over)crowded content world, how do you, as a Pay TV operator, keep your place in the living room, and stay top-of-mind for both consumers and content owners? The world shifted from a place where content was exclusive for Pay TV operators, to a place where content is available via D2C streaming services, Smart TVs, and connected TV devices for only a few dollars a month.
This panel dives into strategies for Pay TV operators to maintain control in the living room, how to keep the consumer engaged with your TV platform, the value and challenges of becoming a super-aggregator, the relevance of Pay TV for content owners, the importance of search, content discovery and navigation, take-aways from successful apps carriage partnerships, and how to keep consumers satisfied with the latest and abounding content choices behind one UI and one remote.
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Brittani Gallagher
Partner Relations Manager
bgallagher@multiview.com
972.910.6890
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broadbandlibrary.com